If you’re not showing the recipient how your email can benefit them, instead of you, you’re doing it wrong. Reason #2: Your follow-up email is all about you. But that doesn’t mean you should bombard people with follow-up emails that add no value and simply reiterate what you’ve already said. Yes, I know I’m contradicting myself here: the study by Yesware said it takes an average of five attempts to close a sale. Here’s why: Reason #1: You continued sending weak follow-up emails. I know you’re interested in increasing the conversion rate of your sales page.īut as expected, it also won’t get a reply. Just wondering, did I do something wrong? So you search for a “sales follow-up email template,” and find a template that you think will instantly increase your reply rate. In your first email, you’ve tried to build trust by showing your past work and adding some social proof.
Let’s say you’re sending a cold sales outreach email. Why? Because “Follow-up” Doesn’t Mean Bombarding Someone , is the below of any interest to you?īut here’s the thing – these will never work for you. Hey, how’s it going? Can we schedule some time to talk this week? If it makes sense to talk, let me know how your calendar looks. I didn’t hear back from you last week when I was looking for the appropriate person managing the content marketing of. So what are these typical templates? They usually sound something like this: But most aren’t going to deliver the results you expect. The internet is filled with plenty of follow-up email templates. Yesware also discovered that it takes an average of five attempts to close a sale, yet 70% of salespeople give up after they don’t get a reply to the first email.įollow-up, and you’re in the minority, which by itself makes you stand out. We tend to believe that follow-up emails annoy people, but the evidence suggests otherwise. Every email sent makes your name that much more recognizable to them. Every email sent is another opportunity for them to read and reply. That’s where follow-up emails can help you get noticed.Īccording to Yesware, you have a 21% chance of getting a reply to your second email if the first goes unanswered. In fact, we delete about 48% of the emails we receive each day. With so many emails clogging our inbox, we tend to ignore those from people we don’t know. In addition, Email is almost 40 times better at acquiring new customers than Facebook and Twitter.īut most people receive hundreds of emails a day – and the chances of your outreach email getting buried or outright deleted are pretty damn high. When you do this, you’re missing out though because emailing a contact multiple times results in 2x more responses. They send that first email, and then do nothing but pout when they don’t get a response. The most obvious reason? Because most others give up. Why You Should Continue Sending Value-Packed Follow-up Emails If you continue to reach out and add value in your follow-up emails, you will be successful.īut before jumping in, let’s see why you should follow up in the first place. The magic is actually in the follow-up emails.
While there is no miraculous formula for writing a cold email that gets responses, there is one way you can cut through all the noise and usually get replies, fast.
Standing out from the crowd and getting someone’s attention with a cold email is tough, even for the experts. “What could have gone wrong with this campaign?” you wonder, as you watch your email dashboard stats flatline.Īs disheartening as it is, you should know you’re not alone it happens all the time. You send out one of the greatest, most brilliant emails you’ve ever written to someone you’re sure is the perfect, ideal client for you…only to get no response.